The coronavirus dominates social platforms, news media and Google searches. The World Health Organization (WHO) has declared COVID-19 a global pandemic and amid the panic, people are turning to the web for information, support and Fax List services online. COVID-19 has affected everyone in one way or another. With travel all but stopping, schools and public buildings closing, and governments quarantining cities, everything seems to be changing pretty quickly.
Small businesses have to close, services disrupted and people are wondering how to deal with the global pandemic. As people's behaviors adapt, so do their search behaviors. We're going to dive into the latest research studies to find out what people Fax List are looking for during the crisis. After all, search reflects human behavior, and since COVID-19 impacts every industry differently, analyzing search trends gives us insight into how people are reacting to it. Essential eCommerce Stores Search trends over the past two weeks have shown that e-commerce stores that sell essential products are benefiting greatly from increased search traffic. E-commerce websites that sell necessities such as toilet paper, hand sanitizer, face masks, sanitary wipes and thermometers have seen huge spikes in impressions and traffic.
Products related to the COVID pandemic are increasingly sought after online. This increase in search is due to people turning to the internet to find necessary household products that are sold out or overpriced at their Fax List local retailer. Companies such as grocery stores and drugstores have seen a massive influx of search interest for their brand names, as well as their products. This massive increase in demand, combined with product shortages in supermarkets and pharmacies, gave way to local search queries such as "toilet paper near me" and "face masks near me". While there has been a significant increase in sites selling basic necessities, e-commerce sites selling luxury products and services are seeing a huge drop in traffic.