Therefore, in recent years, with the continuous integration of social networking, live broadcast, short video and e-commerce models, young women with natural emotional orientation and consumption insight have become more powerful innovators in this field.
Not only women on Taobao live broadcast come out on top, More than 80% of the active members of Zebra members are women, which is an astonishing proportion. It can be said that under the promotion of these female innovators, a series of small and micro entrepreneurial sms marketing service groups such as micro-business/daigou, e-commerce celebrities, and e-commerce anchors have begun to flourish and become mainstream. The value of the group base of more than 400 million is almost unlimited. According to Accenture's forecast,
yuan in consumer spending every year, which is almost equal to the combined retail markets of Germany, France and the United Kingdom in Europe. All of this provides a solid population base, economic support and source of power for the fission, segmentation and upgrading of the "naturally made" consumer market for women.