For domestic Internet companies, growing into an all-encompassing super platform is always the ultimate goal on each track. Social chat software must also be able to pay and take loans, and the real payment platform hopes that everyone can still be on it. Talk about work and life. Even if it is a business form that is completely out of bounds, there are always brave people who hope that they can break the boundary and force a platform transformation. This kind of business strategy of pursuing a large and comprehensive business has also been inherited in the video field. Long videos have tried to become a short video platform by themselves for a long time in the past. After the short video became more and more powerful, both Douyin and Kuaishou also came up with the idea of long video. Both sides hoped that they could capture the other's hinterland. At the same time, PUGC video platforms such as Station B and Xigua Video also have their own attempts, and expanding the coverage as much as possible has become the core proposition.
After the concept of the so-called "medium video" was added, a "comprehensive video platform" of three types, long, medium and short, appeared for a while. However, after 2021, let alone the difficulties encountered by long videos, short videos and PUGC platforms, it is almost difficult to find any positive cases when it comes to gathering long, medium and short videos . After the reorganization and integration of Tencent Video and Weishi, Tencent’s short video business was reminded by the public that it still relied on the WeChat video account Phone Number List to live broadcast the Xicheng Boys concert, while the OGV content of Doukuai B became longer and longer, but it was rare to see out-of-the-circle content. This kind of behavior of trying to forcefully expand the platform type through a large number of users.,
YouTube has suffered a complete failure , and for now, neither Tencent nor ByteDance has made itself the most special existence. 1. Netflix+YouTube+TikTok, this "dream" is even bigger Whether it is Netflix or YouTube and Disney, these three American entertainment companies have now become the entanglement of the domestic entertainment industry. Each company or platform aspires to be their "Chinese version", and of course the more ambitious ones want to create some kind of combination. The concept of "Netflix + YouTube" is actually not new. At the 2016 annual meeting of Youku Tudou, the then chairman and CEO of Youtu, Gu Yongqiang, made a high-profile statement to "go beyond New York". The "New York" here refers to "Netflix + YouTube (NY is the English abbreviation for New York)".