Show me a stock market investor who says she doesn't get excited by the term 'multibagger', and I'll show you a liar. After all, who wouldn't want a piece of a company that could double in value in six months or triple in a year? Small wonder, then, that articles claiming some stock has the potential to be a multibagger–often based on flimsy reasoning–are a key tool in boosting the price of that scrip through social media. Fraudster Digital marketing agencies reach out to stock influencers on Twitter to tweet these articles out or share some tidbits about the company to their legions of followers. Not a lot of work in order to pocket Rs 25,000-30,000 (US$350-400). Among the companies that have been the focus of such attempts recently are telecom tower manufacturer Salasar Techno and digital marketing solutions provider Brightcom Group. Sebi, India's capital market watchdog, has cracked down on a few such cases of stock manipulation on chat apps like Telegram and WhatsApp. But its supposedly long arm is still not enough of a deterrent. Stocks with a low percentage of shares available for trading continue to be an easy target. In our important and well-reported story, Sheela unpacks the modus operandi of these pump and dump schemes on Twitter. Do read it before you lose your shirt on some ill-advised investment
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