You can capture email addresses and send emails out automatically. You only need to write the email once then once set-up, it can be sent to thousands of recipients who have opted on to your email list. Create your list internally Keeping all information in house when building an e-mail list is an excellent way of being able to manage the quality of your list and assess first hand how effective it may be.
Internal list building could take more email list time than it would outsourcing or getting an experienced list builder to help, but overall the extra time compared to the extra costs of outsourcing even themselves out. Manage your e-mail list.
This goes without saying however it is no good having an e-mail address within the list you are building when that person specifically requested never to be contacted surrounding marketing information, special offers etc. It pays off in the long run to build a list of targeted subscribers who are interested in the information that you are going to send them. Be certain that when e-mail addresses are obtained they are from people who are open to marketing offers and receiving e-mail from businesses like yours.