If I want more information, I'll ask for it. In fact, many review companies have policies that authors are not to contact the reviewers, both to avoid the author feeling pressure to give a favorable review, and to avoid a deluge of information from the author. A lot of authors are so excited to have someone interested in their book that they want the publisher/agent/reviewer/publicist to become their new best friend.
Of course, you want the human element from the person you're working with, but you also want a professional. A friendly professional is email list a good thing, but asking the reviewer out to dinner or to come visit you in another state is going a bit far the first week you work together. Be friendly, but not too friendly. If the person you are working with is interested in a friendship, let him or her make the first move.
Don't forget those one hundred plus emails a day that people in the book world receive. It would be impossible for every publisher, agent, or publicist to be friends with every client he or she represents. Remember your boundaries and you'll receive the professional care for your book you initially wanted. Be too friendly and-yes, people will quit replying to your emails. In summary, here are the key points for authors to remember when sending emails about their books: · Be professional · Be polite ·