The way you can achieve any of these goals with the highest possible success rate is to follow these best practices that optimize the synergy of landing pages and drip marketing: Create content for both that matches : the landing page and the email outreach campaign should have the same message and voice. This achieves the synergy that builds Color Correction Service trust with users, makes them remember the main message, and ultimately converts them. Create visuals that match : Having the same aesthetic for your app landing page and email marketing is valuable for the same reasons as matching content. A totally different look of a landing page compared to an email can confuse the user who might doubt the credibility and good intentions of your company.
Offer incentives and perks : Drip emails should provide a special offer or other perk to the recipient who might be tempted to take the action you Color Correction Service desire. Free trials, discounts, coupons, or free e-books are tempting incentives that could boost conversion rates. Make sure the landing page and drip emails have the same call-to-action : As we've already established, app landing pages have a single goal focused in their conversion point: the CTA button. Drip email campaigns need to enforce and support this and keep prospects focused on .