Take a look at the chart below. It’s from today’s story and represents the market share of smartphone manufacturers in India in Q3 2021, compared to corresponding numbers one year ago. I’ve blanked out the names of the actual manufacturers. One of these colours represents the most valuable company in the world—Apple.
But which one?
If you’ve figured it out, take a look at its market share over time, because chances are that will surprise you. In many ways, that represents the story of Apple’s fortunes in India. And it’s only getting started. Apple is slated to ship five million iPhones to India in 2021, a staggering increase of 56% as compared to the previous year.
However, market share and revenue are two different things. And that’s what today’s story is all about.
Apple makes most of its money globally by selling devices, specifically the iPhone. The second-largest contributor to its revenue comes from selling services—like iCloud, App Store, and Apple Music. In India, services are all the more crucial for Apple, as the chart above illustrates. India imposes a high tax on iPhones, and there’s a burgeoning market for refurbished iPhones.
Unfortunately, Apple India’s services strategy is simply not working out.
There are many reasons why????
Partly due to how Apple India functions as a corporate organisation.
Partly because of Apple’s marketing strategy in India.
Partly thanks to Apple’s global product strategy.
And partly because of all the surprising and unexpected ways Indians shop, buy, and use iPhones.
In our Today’s article is about what’s going on inside The Apple India and about its four-year quest to make services work as a revenue stream VFX Studio (http://www.multimediastudio.net)