Targeted traffic
Unlike traditional "outbound" advertising channels, which involve reaching out to consumers whether they want to hear about you or not, such as TV, radio, or newsletters, SEO focuses on making it easier for your audience to finds you when it wants to search for information about your products or services. When you focus on attracting people who are looking for targeted information related to your products or services, you will be much more effective in reaching the audience you want to attract.
Increase traffic
The result of being on the first page of Google organic results, for targeted keywords that describe your products or services, results in more and more searchers finding your website. This has the effect of increasing the traffic to your website.
Organic results get a lot more clicks than paid results
Although AdWords ads appear above organic rankings, 71.33% of people who search on Google prefer organic first page results. This means that the majority of clicks, for any search, go to the organic results, and more specifically, to the organic results of the first page. This is because users trust Google's algorithm. They know what the advertising points are and choose to visit the websites that the search engine has decided are worth being there, because they know that in the organic results they will find the best and most relevant search websites that they did.
Increase the popularity of your brand
The high ranking of your website on Google can guarantee you high traffic conversion rates. If your website is in the first, second or third place of the organic results, it will create in your customers the idea that you are one of the top websites in this market. It inspires a sense of reliability and trust, with the result that more and more users learn and become familiar with your company name. The longer you maintain a high ranking in the organic results of the first page of Google, the stronger this idea and the sense of trust will be.
In many cases, this results in increased searches for your company name and more and more people will search for you directly on Google and the products or services you offer
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