from vertical long tail, to social hotspots, to daily entertainment 1. Let’s first look at the vertical long-tail traffic, which is the cornerstone of Zhihu’s start The early Zhihu was more like a deep professional version of Wikipedia, with a strong "tool attribute". In every long-tail segmented field, you can see enough gurus and provide in-depth professional content. , which was like a clear stream in the impetuous Internet circle at that time; the slogan at that time was "you will win if you are serious" and "discover a bigger world". However, long-tail traffic is often relatively
scattered and low-frequency. Just imagine, how many users will go to the professional field every day to watch high-level and obscure professional content? Besides, is there enough content in the professional field for him to see? However, the time effect of long-tail traffic is more durable. The questions I answered a few years ago, such as "how to cultivate the ability to summarize and summarize" and "how to cultivate the ability of hypnosis and brainwashing text message service like Huang Zhizhong", although the amount was slow at the beginning, are still continuous today. Someone likes it.
On the other hand, the long tail flow is more vertical and precise, and the powder transfer rate is higher. 2. Social hotspot traffic Looking at social hot traffic, Zhihu is more like a "deep version of Weibo". It has become a place where many social public events are fermented. Today's Zhihu Hot List has become similar to Weibo hot searches. This creates a more frequent user scenario for Zhihu. Do you go to Weibo every day to see what hotspots are happening? Then do you want to know the ins and outs of this hot spot, and want to dig deeper behind it, then come to Zhihu.