Till some years ago, if you wanted to shop for something meaty that you simply could quickly throw on a pan or into the microwave, your choices were mostly limited to chicken nuggets and lollipops. But anytime I saw nuggets within the freezer at a foodstuff, i used to be reminded of what Anthony Bourdain said about the McNugget being the worst thing he had ever eaten. and that i was never crazy about lollipops.
it is a different, tastier world now, though.
From beef—sorry, buff—patties and pork chops to mutton seekh kebabs and crumb-coated prawns, it is a smorgasbord out there.
This, and not meat, is where all the action is for online meat delivery startups. Just ask Licious, a recently anointed unicorn fresh off a $52 million fund-raise.
Within two years of its launch, the company's high-margin ready-to-cook (RTC) and ready-to-eat (RTE) products are already a Rs 200 crore ($27 million) category—that's 20% of Licious' total expected business for the year ending March 2022.
If Venky's and Godrej Tyson's Real Good are the brands you keep company with packaged meat, Licious wants to be exactly that for RTC/RTE offerings. But the matter is that its rivals like Meatigo want the identical, too. Licious isn't alone in its omni-channel quest, either, as our Team member Sayeda writes in today's feature. Its Chennai-based peer Fipola already has 40 stores and another 15 within the works. Licious may are the primary of its kind to urge to a billion-dollar valuation, but the competition within the online meat delivery world remains wide open www.multimediastudio.net