Approx. Around 12 years ago, Google launched a product called Buzz. Back then, email was still the dominant thanks to stay connected with friends and family. But Facebook and Twitter had recently launched, and it had been becoming apparent that that they had a stronger solution. Buzz was created to usher Google into the social network age. Buzz ticked all the boxes. I imagine the merchandise team’s reasoning must have felt watertight. If you had to begin building a social network, Gmail is that the most obvious place to start, because every user’s social graph was on email. Family. Friends. Work colleagues. Friends of friends in email ccs. College groups. Everyone was on your contact list in Gmail. Then, there was the very fact that individuals already spent most of their time using Gmail. That’s where they read hilarious forwards, wrote long and angry replies to people, or shared photos. We didn’t realise it previously, but Gmail was the OG social network. So when Google decided to create Buzz as the simplest way to nudge users to try to to activities they were already doing on Facebook and Twitter, but natively in Gmail—a place where these activities seemed most natural, well… most of the people thought it'd work. Except it didn’t. Just 18 months later, Google announced the top of Buzz. the complete product was close up, and after some more efforts to create a social network, Google finally gave up. Earlier on, Reliance and Meta made a giant announcement. Both companies had been collaborating to figure on something fairly revolutionary. In their announcement, they described it as “the first-ever end-to-end shopping experience on WhatsApp”. the thought was that it'd enable users to browse products on JioMart, add them to a cart, and make a procurement, all without having to depart WhatsApp. Both Meta and Reliance stressed how this may revolutionise the way numerous businesses across the country connected with their consumers while also bringing simplicity and convenience to their shopping experience. This ticks all the boxes. I’m sure the merchandise team’s reasoning is watertight. And yet, I do have my doubts to induce clear.
I don’t expect it to be a whole disaster like Buzz (which was littered with multiple privacy concerns and lawsuits), but I predict it won’t be the revolutionary gamechanger people expect it to be. this is often visiting be a middling product, a minimum of for the subsequent number of years, and it’ll be for much longer before we truly know its fate. JioMart will find it hard to sell groceries via WhatsApp. Thought about it, the explanations are quite obvious.