The society is constantly transforming from subsistence and clothing to a well-off society, and the constant changes from the old three to the new three indicate that people have higher-level needs; the third stage of consumption upgrade is happening now, and a new round of with the emergence of the technological revolution and the industrial revolution, a new round of information technology represented by cloud computing, big data, mobile internet, internet of things, and artificial intelligence has exploded, completely changing people's consumption habits, and quality and personalization are improving.
Become the direction people are chasing. In fact, the fundamental logic of consumption upgrading is the external manifestation of "maslow's hierarchy of needs theory". In the advanced needs stage of women in the new era, several key words released special email list during tmall's 38 queen's day: courage, beauty, sports, pleasing oneself, cultivation, and wit are exactly the summary of women's advanced needs. 2. Subject mind - grab her heart we will find that every time tmall's promotional activities, there will be some rankings in the station, the joint organization outside the station or some industry reports will be released through the ali data research institute.
In fact, the biggest purpose is to continuously strengthen the shopping established in the minds of consumers. Preferred, authoritative and credible status. As one of the most important promotional nodes in the first half of the year, 38 queen's day, its operation mode is no exception. 1. The theme of the event is iteratively innovated, and the user's mind is grasped tmall out your femininity#, the theme is very impactful, and it reflects the unique care for contemporary women in a dialogue, advocacy and leading attitude. Compared with the theme of "live your beauty" in 2017, women's power fully affirmed and praised the different kinds of shining points in women.