Here are some main & common challenges that Multimedia Studio's review the strategists and teams encounter and tips for getting past them.
Unrealistic — Strategy is treated as a thought exercise with no grounding in the real world and no real impact on the organization. Try Small Tests Ground your strategy and build confidence in it through small tests. First, generate a set of possibilities that could bring your ideal future state to life—expanding into a new region or launching a new product, for instance. Then, rather than relying on gut feel or debate to decide between choices, use tests to gather evidence and make a more thoughtful, evidence-based decision. Much like prototyping, the act of testing a strategic possibility will give you a lot of feedback to refine and improve the strategy moving forward. And while it won’t remove all the risk, it will help you build confidence in the choices you make.
Top-down — Strategy is set by a few C-level executives, and the rest of the organization is supposed to simply execute on what they’re told. Empower Everyone to Build Strategy If strategy at your organization feels mandated by senior leaders, the best place to start is to control what you can. Even if you feel disconnected from the high-level strategy that was set, know that in your own domain, you have choices to make. If you do a good job crafting and delivering on the choices at your level, within your team, leadership will typically take note. Everybody in an organization can be a strategist, even down to the individual, because we all make choices. And that’s all that strategy really is—the choices we make about what we will do (and won’t do) to win in a particular way. A great example of this is Four Seasons Hotels and Resorts, where everyone in the company is empowered to make strategic choices, including frontline staff. If a customer needs a ride to make a meeting, the bellhop can decide to grab the hotel’s car and drive them, even though that’s not typically in their job responsibilities. Everyone knows that what’s important is not hierarchy, but rather an individual’s ability to be creative and take action in service of the big picture.
Purely analytical — Strategy can be framed as if it’s all about mitigating risks with budgets and financial forecasts, with no emphasis on building innovative ideas for the future.
Make Strategy a Creative & Analytical Act Strategy should be both analytical and creative—understanding the world as it is and imagining possibilities for how we want it to be. Analysis has many benefits, but you need creativity too. Your job is to imagine possibilities and choose the one for which the strongest and most compelling argument can be made. If companies are set on using only analysis to understand business opportunities, they will fail to innovate; you can’t analyze your way to an idea that has never existed.
Unactionable — Strategy ends up as a broad mission statement that teams and employees don’t feel connected to, much less know how to apply in their everyday work. Bring it Back to People If strategy feels unactionable, bring it back to real people. Don’t craft your strategy for a theoretical person. Ask yourself, “Would I know what to do with this direction?” If the answer is no, there’s a pretty good chance no one else will either. Keep in mind the employees, leaders, and stakeholders who will need to deliver this strategy.
Obligatory — Strategy is done once a year, then sits on a shelf with no real action plans against it. Make Your Strategy Meaningful
www.multimediastudio.net Connect your aspirations to a larger purpose. The purpose can then set the context for the strategy; you can define what your winning strategy means in service of your overall purpose. Think of purpose as the human “why” that explains the reason a company exists. The best purpose statements are very human—they connect the work of the organization to real people, real needs, and real problems to be solved. By defining a meaningful purpose, companies can demonstrate to employees and customers what they stand for and why.
If you’re interested in knowing and understanding more about how to create a winning strategy, Multimedia Studio's Designing Strategy is a great website to start and grow your business in digitally and globally. You’ll follow repeatable steps and earn two strategy frameworks, the Strategy Process Map—a framework for navigating strategy, and the Strategy Choice Cascade—a way to articulate strategy to follow the business trends and your brand marketing with VFX Design and Animation of course the contents marketing follow the suites which fit best for your business prospects.
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