You know you are a digital marketer like Mumbai Multimedia Studio , one of the best digital marketing agency in Mumbai and when you're sitting in traffic jam on the highway or any street of Mumbai, where you find completely bumper to bumper, at that time you'll be able to give some thought to is "Why can't I drive traffic to my website like this?"
If you've struggled with driving traffic to your website, you are not alone, as per 2020 research done by Content Marketing Institute, 63% of content professionals are challenged with finding enough staff skilled in content strategy which is one in every of the highest drivers of website traffic. Between writing a brand new blog post, posting on social media, and strategizing for a replacement email campaign, it's hard to seem back and see what's driving traffic to your site and what isn't.
The list below will facilitate your increase the traffic to your website, generate more leads, and improve ROI.
1. Content Creation
Inbound marketing focuses on attracting the correct people to your company. one in all the most effective ways to try to to this is often by creating content through blogging.
To come up with content that may attract the correct visitors to your website, you need to first understand the customer persona you’re targeting. Once you recognize your audience, you'll be able to create content that may naturally attract them to your website.
But how does one write an honest blog post that may attract the proper audience? Follow these five steps:
• Identify your buyer persona: determine more about your target market. Understand everything from job title to pain points.
• Conduct SEO research: Learn what your audience is trying to find on search engines so you'll be able to provide the most effective content.
• Write a draft: Begin by drafting a post that answers your audience's questions. Use interesting angles to create your post stand out.
• Publish: Publish your post on your blog site. Use SEO tools to optimize your content.
• Promote: Promote your blog post on social media and email newsletters to come up with traffic. The more traffic your post generates, the upper it'll rank in search engines.
2. Topic Expertise
Ranking higher in Google will increase the organic traffic to your site. At Mumbai Multimedia Studio, we do that by using the pillar/ topic cluster model. Google favors sites that are known to be topic experts on the topic matter they're writing about.
To be seen as an expert, you'll be able to create a pillar page, which is basically a extended blog post that broadly covers all aspects of a subject. Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a subject exhaustively. specializing in long-term traffic will facilitate your rank higher on search engines
3. Organic Social Media
Organic social media isn't a brand new strategy, but it's still something marketers should listen to. Besides posting on social media platforms, you'll be able to also use Instagram Stories (hello, swipe up feature!), live video, IGTV, or Facebook Messenger. The key with organic social media is to be an early adopter of latest features.
For instance, Facebook released an automatic lead generation feature on Messenger, allowing businesses to make an automatic chatbot experience within Messenger to link to content offers on your site. this is often an excellent feature for sending traffic to your website. It's also important to possess a various social media strategy and use the correct social media platforms — not just Facebook, Instagram, and Twitter. Platforms like YouTube or Pinterest can generate lots of traffic to your site.
"Second, stay active with community management. People love when brands like and reply to them — it'll humanize your business, and keep people returning for more content."
4. Website Analysis
Let's do a touch reverse engineering of our thought process. Before you drive traffic to your website, it is vital to be told about your audience. To do this, analyze your website using platforms, like Crazy Egg, to work out where you're losing and gaining visitors. With this information at your disposal, you'll be able to create the proper content to drive the correct traffic to your website.
5. Influencers
We know that customers are more likely to shop for from organizations with excellent word of mouth, but how does one create great word of mouth? First, delight your customers.
Second, work with influencers.
Influencer marketing isn't a passing fad. In fact, it is a budget-friendly choice to drive traffic to your website. When influencers post discount codes, links, reviews, or giveaways, you're tapping into their audience to drive traffic to your website.
6. Email List Building
Using your current readers and customers may be a good way to drive traffic to your website. after you post a replacement blog or content offer, you'll be able to put on the market to your followers/subscribers for a fast traffic boost. With content-heavy websites, having repeat readership is useful for traffic goals, conversions, and lead generation.
To get started with this, build an email list or grow your current list. Below are some strategies you'll use:
Content offers: Publish content that needs visitors to share their email address to access it. Include CTAs for content offers on your website.
• Easy-access newsletter sign-up: Include sign-up forms on your website, from your homepage to your about page. If a visitor had a pleasant experience on your site, they could want to join up for a newsletter.
• Social media: Promoting your email newsletter on social media, whether through a post or contest/giveaway, may be a good way to convert your current followers into subscribers.
7. Community Engagement
The more brand recognition you have got, the more traffic you may drive to your website. a technique to realize brand recognition is to move and engaged within the market. you'll implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting along with your followers on social media.
Just remember to be helpful and being human.
8. On-Page SEO
On-page SEO can help your website rank higher in search engines and producein additional traffic. Some on-page SEO elements include the landing page title, header, meta description, image alt-text, and therefore the URL (plus more). discovery in search engines will generate more traffic for your site.
9. Quality Backlinks
In order to drive traffic to your site, you wish to rank high in search engines. so as to rank higher in search engines, you wish to be an authority in your industry. a technique to try and do that, besides the topic/cluster model described above, is by acquiring quality backlinks. If websites with high authority link to your site, that offers you more credibility.
Yusuf Bhandarkar, Founder CEO at Mumbai Multimedia Studio says, "There are two main ways within which high-quality backlinks can help drive more traffic to a website: boosting ranking and driving referral traffic. On the one hand, backlinks are one in all the foremost important ranking factors for each major computer programme out there. By constantly earning high-quality backlinks from relevant websites, you'll improve your rankings in SERP and, as a result, see a lift in your organic traffic."
Yusuf further adds, "On the opposite hand, backlinks may drive a considerable amount of referral traffic. That's something to be expected if you get mentioned on a well-liked news website. you'll be able to also see referral traffic coming through if you're mentioned (and linked to) in a writing that's already ranking well for prime search volume keywords and is getting a continuing flow of traffic"
10. Video Marketing
It's time to feature video marketing to your content strategy because the audience is searching for video content. Statista reports that 77% of internet users ages 15 - 35 are using YouTube to consume video content. You can create videos for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news feed videos, YouTube, etc. Want to induce started today? Learn everything you wish to grasp in our ultimate guide to video marketing.
11. Content Re-purposing
Need content to drive traffic to your site but struggling to come back up with ideas? i buy it. an excellent thanks to overcome this hurdle is to re-purpose old content. Take a well-performing blog post and re-purpose that into a video. Or if you've got a podcast that did rather well, write up a blog post thereon topic. Using content that has already performed well will still drive traffic to your site.
12. SEO Tools
To drive traffic to your website, it is vital to be a student of SEO. Learning SEO tools like Google Analytics, Ahrefs, and SEMrush will facilitate your develop a technique to come up with traffic to your website. These tools will facilitate your learn and analyze what's performing on your site and what isn't. Plus, these facilitate your come up with ideas for content that has the potential to get high traffic. take a look at our roundup of the simplest SEO tools to watch your website.
13. Historical Optimization
Historical optimization is that the process we use to update old blog content and generate more traffic and leads. If you're anything like us, a majority of your monthly blog views and leads come from older posts.
Sheela Shelar, a principal marketing executive on our Web Strategy team, a.k.a. the one that introduced us to the concept of historical optimization, has written about this extensively.
She says, "Historical optimization could be a tactic best-suited for a blog that's been around for several years because you would like to 1) be generating a big amount of organic search traffic, 2) have built up a critical mass of blog subscribers and social media followers, and 3) have a large repository of old posts at your disposal. Historical optimization should be a bit of your overall blogging strategy — not the entire strategy."
14. Voice Search Optimization
Remember in "The Little Mermaid" when Ariel wanted to travel where the people were? that very same principle applies to digital marketing. so as to drive traffic to your website, it is vital to indicate up where people are searching.
Voice search is an increasingly important area during which to rank. In fact, per eMarketer, voice searches will have increased 9.7% by the tip of 2021. That's why optimizing your content for voice search is important.
Here are some tips to induce started:
• Research long tail keywords: When people use voice search, they speak fully sentences instead of short phrases. To optimize for voice search, start researching longer-tail keywords.
• Write answer-focused content: The content you write should answer your audience's questions.
• Optimize for snippets: Smart speakers like Alexa and Google Home search for short, concise answers. Writing quick summaries in your posts makes it easier for search engines and smart speakers to search out the solution they have.
15. Local SEO
If your company may be a brick-and-mortar store, local SEO is a crucial factor to contemplate. My colleague, Googlo Goo, wrote about it during this blog. She says, "To gather information for local search, search engines depend on signals like local content, social profile pages, links, and citations to produce the foremost relevant local results to the user."
For example, when someone types in "BBB best biryani bhatyaara restaurant" on Google, the results are generated by the user's location. Tools like Google My Business and Moz Local help businesses manage their directory listings and citations so that they show up in local searches. Here’s a restaurant that shows up for that search in Mumbai..
To rank for local search:
• Ensure your name, address, and signaling (NAP) is consistent on your Google My Business and social media pages.
• Use a directory management tool to observe directories like Yelp, Foursquare, better of the net, etc.
• Research and use location-based search terms on sites like Google Trends, which analyzes popular search terms across various regions.
16. QR Codes If there’s one thing that brings technology and therefore the universe together better than the other tool, I’d bet my bottom dollar it’s the QR code. This interesting image of pixels can drive traffic to your website from nearly anywhere with a flat surface. And they’re not only for restaurants trying to work safely during the Covid-19 pandemic — marketers love them because they drive traffic — trackable traffic.
The main catch with QR codes is that you just should give the user a reason to scan them, so you can’t place them haphazardly. That shouldn’t be too difficult though, think about it as creating a real-life CTA button. If you create it enticing and accessible enough, people will scan it, and you’ll get to assess the success of that QR code’s placement in real-time. That’s something you’d spend weeks determining in a very digital-only traffic campaign.
17. A/B Testing
Besides driving traffic to your website, you recognize you are a marketer when your motto is, "Test, test, and test again."
A/B testing may be a split test that helps you identify what version of a campaign performs best. These tests can provide you with key information about your audience so you'll create tailored content and offers that drive traffic to your site. There are lots of tools you'll use to urge started. take a look at our roundup of the most effective A/B testing tools.
18. Internal Linking
When a visitor involves your blog, your goal is to induce them to continue reading on other pages of your website. That's why internal links — links to other pages on your site — are vital. When visitors still other pages of your website they're more likely to convert and become a brand enthusiasts.
For example, you'll be able to create an inside linking structure using the pillar/cluster model described above. Pillar and cluster pages link back and forth, which boosts your site's credibility on search engines, while also increasing the likelihood of a conversion.
19. Technical SEO
Technical SEO focuses on the backend of your website to determine how the pages are technically founded and arranged. Factors include elements like page speed, crawling, indexing, and more.
To get started together with your technical SEO, use a number of the ideas from our blogs, forum, press release and article, including:
• Fix broken links and redirects.
• Create an XML sitemap for your subdomains.
• Set up language meta tags.
• Add custom H1 and introductions to topic pages.
20. Community Building
Building a community of brand name enthusiasts may be a good way to continuously drive traffic to your website. you'll be able to build a Facebook group, Twitter chat, LinkedIn Group, or Quora Space specifically for your followers at all in your industry where you create value, while also linking back to your site. These sorts of communities keep you top of mind in your customer's eyes. Plus, it is a good way to interact along with your followers and learn more about your audience as they evolve over time.
21. Content Offers
Content offers, sometimes named as lead magnets, are some way to use content to drive traffic to your site and generate leads. Content offers vary looking on what stage of the buyer's journey your customer is in, but can include webinars, guides, reports, trials, demos, checklists, and more.
22. Media Coverage and PR
Earned media coverage could be a good way to drive brand awareness for your company and traffic to your website. If your marketing and publicity teams work together, you'll be able to generate traffic to your site and make excellent word of mouth. Many and most of the outlets nowadays attempt to keep one's hands off from including backlinks in their stories. Media coverage provides great third-party validation for your company. Stories about new products or services, your company culture, or maybe industry thought leadership can all be great drivers for a reader who maybe hadn't heard of your company before and desires to find out more."
23. Social Share Buttons Social share buttons are links that make it easy for your readers to share your content on social media. When your readers become promoters of your content, your traffic will increase. Here's a fast cheat sheet on creating social share buttons.
Once you've created your social share buttons, how does one get people to share your content? Here are some tips to urge started:
• Ask people to share on social media.
• Create strong content.
• Include quotable content.
• Add multimedia like images, videos, infographics, etc.
24. CTR Optimization
Once your content is posted and you start ranking on search engines, confirm people are clicking through to read your posts. Your click-through rate (CTR) measures who clicked on your post and skim it against the amount of individuals who viewed the link to your post (e.g., the landing page, email, or advertisement) in total. A great tool to live your organic CTR is Google Search Console. to urge more people to click through and drive traffic to your site, it is vital to put in writing compelling and apt meta descriptions and titles. to jot down quality meta tags that are click-worthy, ensure your titles are short and snappy, and your description leaves visitors wanting more. This ties into on-page SEO, described above.
25. Academy and Knowledge Base Posts
One form of content that can drive traffic to your website is educational content. If you create courses, certifications, or educational posts that are helpful to your audience, you'll likely see an increase in traffic.
26. Social News Sites
Have you heard of Reddit? These are social news sites and they’re great for driving traffic to blog articles. By nature, these platforms are similar to social media because they foster asynchronous connections between users. The difference is that these types of sites engage people around a question or topic, and external content can be shared to help explain the users’ points of view. Another way external sites benefit from increased traffic via social news sites is when they’re shared in popular channels. You can share your website’s content on these sites yourself if you’re just starting out, but do so carefully. Just like on traditional social sites, too much self-promotion is frowned upon in the Reddit communities. You’ll fare best when you share your content in context of the topic and when it’s the best information.
For more information and ideas in related to get more TRAFFIC call traffic experts Yusuf Bhandarkar on +917977231537 or email:yusufbhandarkar9@gmail.com
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