top of page
Search

COLOR THEME, PERCEPTION AND ITS SIGNIFICANCE IN DESIGN CONSIDERING COLOR PSYCHOLOGY FOR WEBSITE MMS

Writer's picture: Yusuf Ali BhandarkarYusuf Ali Bhandarkar

When starting a stylish a web site, a top priority is perfecting your website’s color palette - the most effective thanks to do that is to appear at existing websites and to research competitors, so we’ve done the home work for you and compiled an inventory of several website color schemes that employ perfectly for each and every brand.


But, What if you have already got a web site color palette in mind that you just know you would like to use? Well, sure, that’s a good start but it’s important to think about what you wish your website color scheme to mention before rushing into anything…While planning an internet site or an Mobile app, a big quantity of your time is spent by designers to decide a color palette for the layout. A wrong color combination will repel users or provide them a wrong perception concerning the company. In our experience, we've seen such a big amount of instances wherever color was given additional importance than what was expressly explicit in words.


Physiologically we have a tendency also additionally in addition or likewise moreover similarly still yet as psychologically, color is perceived quicker than written content. Color is what is going to be 1st perceived once a user release your web site or app. It can function the terribly first impression that the user will travel your business. individuals associate qualities to a product, subconsciously, supported its color. As a corporation that values design, we cannot afford to neglect the color scheme. it's an important half which may build or break a user interface. This article can function a primer on however even you'll choose the foremost acceptable colors for your products, supported their perception.


Green: The color inexperienced signifies safety, permission, eco-friendliness, social causes, growth, freshness, and life. You will oftentimes see tons of organizations supported preservation, social causes, and life enrichment use inexperienced as their primary color.

Images Sources


Red: The color red signifies caution, lack of permission, error, boldness, danger, aggressiveness, and passion.Bright reminder red conjointly act as attention grabbers which may be employed in components to guide a viewers attention. We recently created a landing page and web site for a happening management company. the type of events our shopper is into, he needed a a daring and rebellious trying we tend to site. Here's what we came up with- Notice however we've used a mixture of red, black and white to make loud visuals.

Images Sources


Blue: Shades of blue will signify intelligence, responsibility and reliability, calmness, coolness and trust. tons of company and technology brands use this color since it signifies data and intellect. you may conjointly encounter this color much throughout the complete medical services sector owing to the trust and reliability it conveys.

Images Sources


Black: Black could be a sombre, assertive and and daring color. supported however it's employed in totally different elements, it will signify power, luxury, sophistication and elegance. Many luxury brands use black as their primary or secondary color to stress these traits.

Images Sources


Orange: Orange and reminder orange provides individuals a warm, contemporary and citrusy feeling, a bit like the fruit. It symbolizes youth, vitality and has a full of life and happy vibration to it.

Images Sources


Yellow Good Fellow: Yellow is a bright and playful sexy color. It's mostly and widely used for templates that want to portray themselves as logical, rational, speedy, economical, and surely optimistic. A lot of logistics services and our FastWay Xpress Courier and Logistics companies which want to convey speed of service and efficiency, use yellow as their primary color to reprieved the chain supply blocks sprinting moving and prompt action.

Images Sources


Purple: The color purple isn't terribly ordinarily used since users attribute it very specifically to royalty, political orientation and celebration. The most common example of this can be Cadbury, a complete that markets its product because the good gifts for joyous occasions or throughout celebration. Purple conjointly appeals to youngsters and is employed by several toy and candy brands. Lighter reminder.

Images Sources


Red / Pink: Pink could be a female color. it's most typically used for brands job to ladies and women. It signifies feminine traits like beauty, grace, gentleness and sweetness. tons of brands marketing sweet stuff like desserts and candy have a pink theme.

Images Sources


Grey: The color gray encompasses a quite earthiness to it. once used with green, it will send a nature-friendly tone to a viewer. Different reminder gray may be wont to portray totally different qualities. Some can be used with white and silver to place forth a techie, elite feeling and build a classy ambiance. Here's AN example of our own digital marketing agency websites product pages wherever we've used light-weight gray and white components to make that feel. Grey can even be wont to accentuate alternative colors. Darker reminder gray are used for fonts since utterly black font creates high distinction on white backgrounds. employing a shade of grey for font rather than black can build it look additional delicate and simple to appear at. This web log is an example of that.


Negative space/ Whitespace: Whitespace or negative house is that the free space between totally different components in a very layout or composition. Having negative space or empty white space on an internet site will have a soothing result and build the space look easy and clutter-free. tons of whitespace makes the look feel lowest and elegant. Using whitespace within the right amounts, it's doable to guide the viewers attention to special elements.

Images Sources Google


Look however Google will it. simply an exploration bar in the centre of the page, as a result of once a user visits Google, there's just one intention. Search. It can even emphasize the non-white components and build them additional evident and appealing. Generous use of whitespace can produce a sense of eliteness and class once combined with acceptable typography and photography. this can be sometimes seen in websites marketing designer apparel, luxury product and cosmetics who need to convey a feeling of richness and exclusivity to the viewer.


Recently, we tend to created an internet site for one in all our shoppers who has a global jewelry business. We tend to enforced these principles in our work, to make a beautiful, elegant layout wherever the main target is on the jewelry to keep it as original.

Image Sources


In our later post blogs we will publish the perfectly cowl a few examples of tremendous web-layout in relation to shadeation and properly or additionally cowl a few awe full examples in which the shadeation and content material do no longer match with each other a MULTI COLOR product Branding. Therefore, Stay tuned w/ Mumbai Multimedia Studio for designing of your website with combination color theme! that too in a very reasonable prices as usual only for our customer, reader and audiences

#yusufbhandarkar Email:multimediastudio9@gmail.com

6 views0 comments

Comments


bottom of page