In the pre-COVID-19 days, the plot, land & real estate experts - Multimedia Studio also running and operating as real estate channel partner under banner www.multimediastudio.net often make a point of view - that virtual and augmented reality would never find any takers during this sector, but thanks to the quantum of investment involved its going on and on, a very profitable market in current generation and to come in future. The impact of Coronavirus on realty has changed marketing within the industry the in wrong way up.
Virtual site-visits, digitisation and video walk-through are modern-day marketing terms that the majority of the important estate companies are riding on, to induce the eye of prospective buyers. At the identical time, buyers, many of whom are still scared to get out, are actively participating within the process, making these new types of marketing to made it an enormous success.
Coronavirus prompts digitisation of land marketing - Social media involves and arrived for their (builders and developers) rescue - amongst them www.multimediastudio.net in the race
While the first source of knowledge for home buyers has changed to the web over the past few years, many assets firms still relied on full-page newspaper advertisements and hoardings. With the lock down forcing people to remain reception and spending longer on their mobile phones or on social media, the chance to garner this attention has been identified by variety of assets companies. From paid ads to webinars, social media networks like Facebook and LinkedIn are flooded with content exclusively targeted towards people that still have jobs and will consider investing, with such a big amount of exclusive offers occurring. PropTiger, one among the biggest property portals, has garnered around 1,000,000 views for his or her webinar sessions on Facebook and other sources of webinar during the pandemic crisis zoom comes up in picture as well.
Developers adapt to virtual platforms
From drone shoots to virtual tours, property brands that have identified the scope of technology in land, have gained. While client meetings came about over Google Meet and Zoom, the sole replacement for physical site visits was virtual tours, or video walk-throughs or a drone shoot. Many companies that had not shot such videos within the pre-pandemic days, got the shoots done hurriedly, to cater to consumer demand. Similarly, variety of companies built online booking platforms, to facilitate online selection and buying of homes at a token amount, to be paid through NEFT, RTGS or maybe UPI. This completely eliminated the need for face-to-face meetings handy over cheques.
Referral marketing in realty amid COVID-19.
A number of assets firms or companies from allied sectors have also started referral schemes. As new customer acquisitions have dried up completely, getting referred by existing clients or renewing ongoing agreements were easier.
“We floated a mailer to our existing clients to refer their friends and family to us and acquire an assured cash-back on the deal closure. It took a while to catch up, since, initially, we weren't equipped to fulfill the wants, thanks to shortage of labour. However, by around May-June 2020, our business increased by 20%, as more people began to choose customised furniture,” said Arbaaz Shaikh, owner, AB Interiors and Architectures, a firm based in Mumbai
“We offered a 40% flat discount to our existing clients, if they go for early renewal of the contract. we've got to satisfy our operational costs and this manner we find yourself generating around 70% of the targeted revenue. The strategy worked for us and that we may continue with it, till the market is back to normal,” said an operations managers during a property management firm, requesting anonymity.
Festive season 2020: Discounts and freebies make a comeback
Developers have also resorted to tried and tested tricks, like offering heavy discounts, to draw in buyers’ attention. From cash discounts to refundable token amounts, builders also offered flexible terms and conditions, to form it comfortable for buyers to book homes during the pandemic. Their marketing pitch targeted first-time home buyers who were struggling in rented accommodations, additionally as people trying to find homes with more room following the lock down. With the festive season arising, this might be an excellent opportunity for builders, furthermore as buyers, to finalize deals that supply value for both parties.
Conclusion. With the advancement in technology and easy access to the internet, marketers are creating unique, engaging, and smart ways to attract new customers and retain their existing clients. With the right marketing tools and strategies, realtors can give their buyers a unique experience thru our Multimedia Studio's guidelines, videos, images, contents, pathways for their entire projects which covers architecture drawings of interior flats, landscape, parking lots, from top to bottom at very reasonable rates and prices.
Are you looking for a service to help your real estate business with digital marketing? Multimedia Studio is the online advertising agency; best suited meeting your needs. We help generate leads and improve sales through online advertising using amazing platforms like Face book, Google, Bing, Yahoo, YouTube, Instagram & LinkedIn among others by creating videos of your sites, interior and exterior, landscape etc. Although we are currently based in Mumbai, we also serve businesses outside our primary location.
Learn more about what we have to offer by giving us a ring and/or WhatsApp on +917977231537 and we will be glad to respond to your request at your earliest.
Multimedia Studio Digital Marketing Agency's credentials:
It’s our pleasure to serve you with our proper Market Research, Analysis and Audit Report with FREE Consultation in your respective industry. We provide Verified, Confirmed and Converted Leads along with Digital Marketing Services provider based in Mumbai City Certified by Google & Hubspot, aiding various renowned Brands and Businesses to achieve Digital Marketing goals with committed ROI.
What we do:
3D Art works Our high skilled professional 3d Artist, Produce outstanding photos and motion pictures for our clients in Visual Arts, Tactile Arts, Performance Arts, and Language Arts Graffiti.
Video Editing Based in your requirements, for the ‘first-rate video editor’ we at Multimedia Studio are different.
3D Abstract Logo Design Professional Abstract logo, a terrific & attractive for a commercial enterprise that desires to transmit Creativity and Innovation.
Motion Graphics & Designing You can use our motion pix layout to inject a chunk of existence and levity right into a presentation or video in plenty of contexts with motion. Grow your commercial enterprise with us with our creative designing.
Content Writing It’s a common aspiration today to be a good contents writer? But is just being “good” enough? Content Writing is all about striking a chord with the reader, and you need to be “damn good” to connect with your audience, We provide managed Content Writing services - Blogs, Website Content, Social Media Copy and Articles. First Article FREE, having network with excellent writers. End-to-end creation Services, Get a quote, advice & suggestion on best writing.
Digital Marketing & Search Engine Optimization (SEO)
Multimedia Studio, a digital Studio where we provide SEO services at full-fledged, follow the road map, back link, keywords, indexing and comparison with competitor; create Digital traffic, ranking thru our Digital Marketing planning and program.
Content Developers for Business, Business Card, Brochures, & Press Release
With the boom on the internet and rapid development of the content based website, we at Multimedia Studio emerges as a highly rewarding content writing hub for designing, creating of your Business Brochures, Business Card & other important writing material.
For further details kindly visit our website https://www.multimediastudio.net
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