Mumbai Multimedia Studio keeps providing tips on every updated and down rated trends enable our audiences to be intact their presence in the market digitally, in this articles we had put "The Best SEO Practices for 2021 and its common mistakes and How to Implement Them,” to get better results and ranking on search engine of their products and brands.
Slow website / long loading times - SEO error #1: long charging times: Nobody likes and wait for crawling of slow internet sites, not even search engines. Avoid placing uncompressed images and code escalations when ever possible,and don't clutter up your website with thousands of unnecessary scripts. Enable page compression with G-ZIP or mod_deflate if your hosting provider supports these methods. A useful tool to maintain a eye on your website load times is Google Page Speed.
After the analysis, you will receive a very detailed evaluation with tips on how to improve load times. I also recommend studying with GT Metrix, a free tool to evaluate and optimize website speed in detail - Yusuf Bhandarkar, Founder CEO Mumbai Multimedia Studio
Duplicate content SEO mistake # 2: Duplicate content or near duplicate content describes the problem of two or more pages from different URLs having the same or almost the same content.Duplicate content is poison for a good ranking and Very often this leads to your website being devalued in the search engines or in the worst case being leaked.The most common cause is that the page can be accessed with and without the WWW and therefore the same content is provided.You should also not copy content from other websites.With
On Page SEO optimization, duplicate content should always be avoided!To learn how to avoid the same content,see the article Avoid duplicate content.
Too little content / insufficient content - SEO error 3: Content is the alpha and omega! A primary focus of website optimization is providing search engines with meaningful and unique content. Bounce rate and sometimes guarantees a significantly better placement in search results.The content of your page must provide the user with a clear added value that is worth spreading on the Internet (instructions, images or entertaining videos, checklists, infographics, etc.). Add value to your website by linking to trusted sources, placing images or videos,structuring the text well and avoiding spelling mistakes.The ratio of content(text) to code should be between 25% and 40%.
Hidden Content / Text: SEO Mistake # 4: Hidden Content If there's one thing the panda hates, it's manipulation, like hidden content that is only visible to bots. A basic principle in search engine optimization is: Don't hide anything Of Google! The so-called hidden content that is not visible to the user and that is only intended to provide search engines with SEO texts is finally punished. A popular method is, for example, drop-down elements massively placed, from which the text content is recognized.Search engines are based on source code, but are only available to the user when they actively click on the item.White text on a white background or invisible text blocks that are hidden with CSS are mischievous...absolutely forbidden! Keyword Stuffing:
SEO Mistake # 5: Keyword Stuffing Don't spam Google and the user with your keywords! With so-called keyword stuffing, search terms are repeated unnaturally in the title, metadata, and content to increase their relevance.In the early days of search engine optimization,this procedure was still common practice to achieve higher rankings for certain search terms; it is now considered manipulation and is punishable by an order in search results nirvana.It is perfectly sufficient if the keyword appears once in the page title and in the meta description, and it also makes no sense if every tenth word in the content consists of your keyword. Bad or In appropriate Keywords:
SEO Mistake # 6: Keywords are the be-all and end-all of optimizing any website, and you need to be clear beforehand what your website is going to be found for. Choose your keywords wisely and make sure they fit the theme of your website, service, or offer. Pay attention to the individual keyword, but also related terms and so-called long-term keywords,i.e. the strings or search phrases that contain the keyword for which your page is ranked.Optimize a single page for a specific search term only more frequent searches or search volumes for your keyword, as a keyword that nobody searches will bring you absolutely nothing!One of the best free tools for keyword research is the Google Keyword Planner. However, you need an AdWords account to do this. What's more Recommend Hyper-suggest, a powerful keyword suggestion tool. Missing or insufficient TITLE tag:
SEOerror. # 7: Wrong Page Title Tag - The page title does not have a direct impact on the page ranking (but this is not an essential ranking factor) it plays an important role in how the page is displayed in the results search and aims to encourage users to visit your website
8. Missing or inadequate META description: The META description is similar to the page title, i.e., the short story that is displayed in the search hit below the link to your website.Google now often searches for text excerpts from your page that match the search query and displays them in the search hit instead of the description you have predefined, but it doesn't hurt to define the story yourself.Here, too, each page should have its own, individual META description, which contains the primary keyword as well as related terms and gives the user a brief and understandable explanation of what he can realize on your page.The META Description mustn't exceed a most length of a hundred and sixty characters.If you wish to grasp what your search hit seems like within the SERPS.
9. Missing or defective altitude / TITLE tags for pictures: Optimizing your web site for search engines means that victimization the choices that aren't directly visible to the traveler - for example, the choice texts and descriptions for images and graphics.The ALT and TITLE tags are ideal for putting relevant terms and knowledge that your page ought to rank and additionally improve the accessibility of your website (the content of your page is browse bent blind visitors, thus these are meaty image descriptions instructed, as they can not see them).Avoid Key-Word spam and, instead, try and use meaningful words to explain the image in such the way that you simply recognize what's on that even while not seeing it.
10. Missing or extraneous headings: Apple shows how it is: Emotional, meaningful headlines that get to the center of the subject immediately and cause you to wish a lot of! Use headings to convey the most keywords on your page more weight.When evaluating a page, Google additionally takes into account the heading hierarchy (H1, H2, H3,) - use the H1 heading, for example, to place the most crucial term and only use it once! The other headings (H2, H3, H4, etc.) can also be used several times and should also contain the focus keyword or related terms again and again.Ideally, your most important keywords appear in the page title, meta description, and in headings, so that search engines can determine an apparent reference to the actual content of your page. By the way, "Welcome to my website" is not a meaningful heading.
11. Missing or incorrect canonical tags:If there are many variants of a page on your website, e.g., through the enlargement of search filters, color variants, or the like, then you must outline that the corresponding main page is.
The Canonical Tag (alternatively additionally called Canonical Link,
Canonical uniform resource locator,
URL Canonicalization or URL normalization)
specifies the distinctive URL to the content of your page.It is primarily accustomed use duplicate content on your page by telling the program the popular or representative URL of the page. For example, if my diary were accessible with and while not www, I might use a Canonical Tag to define which of the two URLs is representative. If you can find out more about the subject rel = "canonical," then I recommend from Google Webmaster Support.
12. Insufficient site maintenance and neglect: Merely putting a page online and then not worrying about it isn't very careful! Feed your page with exciting and, above all, up-to-date content and also maintain the technical structure.No duplicate page titles or meta descriptions, no dead links, a well-prepared 404 error page, proper 301 redirects, and please, don't let old pages "scramble" (no longer existent images, links, etc.).If individual pages no longer exist, you wish to get rid of them entirely from the index, then it's best to convey them the standing 410 (Gone), as a result of this way, Google is aware of that the page can ne'er be offered again; however, if you want to remove an recent page because you have got created a brand new page on its topic.
13. Inadequate internal links: Try to link your internal pages similarly as potential so the program crawlers will optimally index them. Use the chance to explain the content of the link in brief and concisely by victimization the TITLE attribute.It is best to limit yourself to the association of pages that are directly regarding one another as a result of then it additionally fits with the connection of the content.In any case, avoid wild link spam or links to extraneous content and avoid mass links within the footer, as these are of very little relevance in terms of SEO anyway.
14. The too high range of outgoing links / No-follow links: Try to limit external (outgoing) links the maximum amount as possible. Sources and references to trustworthy sites, of course, continuously a hit, however also let the link juice (link juice) effuse of your page. and particularly when your site is fragile, the number of external links should be kept as low as possible. To a limited extent, you also have the option of marking links with No follow, but this should only be used with care, as it disrupts the flow of links in search engines.Also, check regularly whether the pages to which you are linking still exist - I recommend Xenu's Link Sleuth for this, with the help of which you can contain all internal as well as external links.
15. Missing Robots.txt With the help of robots.txt, you tell the search engine crawlers which pages can and should not be indexed. This file is not an absolute must, but it should be made available if possible.Using the robots.txt, you tell the search engines whether there are individual pages or directories on your website that should not be indexed (e.g., the admin area or links to pages that you only have for friends and acquaintances on the net).The file is stored in the root directory of your website and should only be used to exclude individual pages. You don't need to tell Google & Co. what should be indexed, only what should not.
be indexed
Comments