Google confirms a core algorithm update is starting to roll out on December 3, 2020. As mentioned in the announcement, Google's guidance regarding the update remains the same. On December 3rd, Google’s Search Liaison wrote on Twitter: “Later today, we are releasing a broad core algorithm update, as we do several times per annum. it's called the December 2020 Core Update.”
Just as most of us SEO's were preparing the holiday chill, Google gave us an early Christmas “present” - a new core algorithm update which officially started rolling out on December 3, 2020. In general, sectors affected the most across both desktop and mobile are Health, Real Estate, and Law & Government. On desktop search, the Travel and Finance categories were also seeing high volatility rates in the first days of this roll-out; on mobile, Jobs & Education and Pets & Animals sector sites.
The most affected sites by domain size
It seems that larger domains are so far seriously affected. Almost 50% of the biggest winners and losers so far are domains with traffic surpassing 1 million monthly visitors. 1 in 3 domains experiencing visibility drops are sites with over 10 million visitors per month. As a broad algorithm update, this has a significant impact across numerous industries.
SERPs Winners
On the winning side are sites operating within the Business & Industrial, Internet & Telecom and Beauty & Fitness industries. On average, the biggest SERPs winners gained 20 positions, with sites like zoominfo.com (a for-sale business contact database) seeing their average rankings jumping 67 positions on December 3 and 4. LinkedIn was another big winner, moving up 47 positions on average on the day. With the results of the pandemic still dominating the economy, these substantial adjustments could reflect the rapidly changing landscape in business and recruitment.
Navigating Through the December 2020 Update
The SEO communities worldwide seems to be questioning the bad timing of the update - sure, it was rolled out after Black Friday and Cyber Monday, but right before Christmas (and in a year like 2020!).
Although John Mueller told Barry Schwartz sees no issue, for many businesses whose biggest sales surge occurs just before the Christmas holidays, this algorithm update could cause significant distress. As with all other core updates, Google’s advice remains consistent:
Invest in creating high-quality content that follows best-in-class industry practices;
Make use of structured data to help search engines uncover the most relevant content per search query; and
Fix any SEO issues that hinder smooth user experience.
Wait until the update’s fully rolled-out before you decide to make any significant changes to your website. Although Google claims that sites can see some recovery in-between core updates, if you’ve been negatively affected you will still have to work on perfecting your SEO and content experience after this update is complete:
Make sure to run a full site audit to fix any major and minor SEO issues. SEMRush Site Audit tool can help you detect potential issues and offer improvement suggestions.
Keep monitoring your online visibility and rankings - the Position Tracking tool’s custom triggers can be a big help here if you want to spot any position drops in a timely manner.
It looks like your combined organic traffic from December 4th through 9th was 0 organic visitors for www.multimediastudio.net, we might have expected traffic to be closer to 0 visitors. This decrease of NAN% of organic traffic is possibly cause for concern but we wouldn’t suggest making too many changes before more is understood. So far it appears that rankings supported thin or poorly written content were hit the toughest. We’d suggest reviewing any important ranking pages you've got and ensuring the subsequent conditions are met. First, Google has continued to worry the importance of the E-A-T principle. Specifically, that content has Expertise, Authoritativeness, and Trustworthiness.
• Expertise: Are you or the author of your content an expert on what you're writing about? If so, confirm you signal this to Google and your readers. Include links to LinkedIn or a bio, mention why you're qualified to write down about this subject. Where possible show real facts, numbers, and or data and link to the source. Also, make sure that your writing is top notch and is long enough to completely educate the visitor on the subject. Thin/short articles, especially those lacking Expertise signals, are likely to be viewed unfavorably by Google after this update.
• Authoritativeness: Is your website relevant and an authoritative voice about the subject you're ranking for? as an example, a dentist’s website with a piece of writing about “used cars” isn't getting to be as authoritative as a car dealer’s article about “used cars”. Your authority comes from how Google sees your website. does one have tons of high-quality backlinks from other authoritative websites within the space/industry that you simply try to rank for? it's unlikely a dentist would have tons of car websites linking to his website, while a car dealership probably is mentioned in numerous car forums and directories.
• Trustworthiness: Is your website and/or checkout process secure? does one have hidden text or links? Does it appear that your website is far more curious about collecting a person’s name and email over providing any real substantive value to them as a visitor. We’ve all seen these sorts of websites where there are plenty of ads and banners and pop-ups but not much real value. confirm you're not overdoing it and instead specialize in providing maximum value and 100% trustworthiness.
Finally, Google seems to be getting tougher on page title’s appearing in search results that are overly exaggerated. as an example, if you Google “best plumber” and your title tag shows up within the search results as “World’s best plumber! Guaranteed the #1 cheapest and fastest!” you'll be posing for trouble. Google won’t let its advertisers use text like that in ad titles, so it is sensible they won’t want every plumber in town calling themselves the “World’s best plumber”. Lead with facts then support what you say in your content. Exaggeration appears to be a replacement negative when it involves rankings.
That said, this update remains rolling out so we wouldn’t advise taking any action at now unless you're clearly not following E-A-T guidelines. If your traffic/rankings remain affected after we see a full recovery of the bulk of our members, we’ll issue a separate alert with recommendations for www.multimediastudio.net. Need professional help? Sign-up for any of our fully managed plans (50% off right now) and one among our experienced Growth Experts will review your website for potential E-A-T issues within 24 hours.
#yusufbhandarkar Email: multimediastudio9.gmail.com
Thanks!!
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