In continuation on our previous articles on SEO and digital marketing guidelines and pathways (see below links) to follow for our Mumbai Multimedia Studious audiences, readers and viewers for success in their online business digitally.
Such a large amount of website racing to top the SERPs, it's become even harder for Google to manage and judge what should be shown to finish users. So Google has come up with newer, smarter and stricter algorithms that may house billions of such content, smartly and place the foremost relevant piece of knowledge on the highest.
But the matter with current scenario is that the in controvertible fact is there billions of pages competing for billions of keywords. And since only first 5 search results (excluding the ads) get 95% of clicks it becomes densely competitive to stay at the highest for nearly forever. So how does Google decide which content is worth placing on the highest? What does Google use to scale the page rank of a chunk of information? what's that observance that produces Google place your content on the highest of rest others? The answers to those questions are the key to rank any content to the top of SERPs for any given keyword at any given point of your time - during this post, we'll be covering the program optimization tips to enhance Google ranking/SEO rankings.
How are Google searches ranked?
There are whopping 200 factors that affect the page rank of your posts. But the most functionality is super easy and straight. The crawler continuously scans the net pages available online and make a knowledge graph with the keywords found within the pages crawled. And when the user does a Google search, the crawled pages from the knowledge graph are indexed to the user. Now the ranking is created supported the 200 factors mentioned above. Therefore, the bottom line of this can be to make a keyword rich (in quality, not quantity) content in order that it indexes well and later the ranking would change supported the user interaction with it. Also providing a fine quality content (that is de facto useful to the user) will automatically bring your content to the highest. Undoubtedly, backlinks are still the quantity one Google ranking signal that Google uses. But to form the simplest out of the algorithm update that Google rolls out, one must follow a specific checklist that has proven to be really helpful to several. Without wasting further time, let’s hop into seeing the checklist
Bring the keywords to the front of title tag
Wouldn’t it's nice if Google can find the target keyword within the beginning of the title itself? Google loves front load title tag and upon doing this for your blog posts would help Google to rank your post higher, faster. By doing this you not only place your content on the highest of SERP but also you reduce the workload on Google bots. whether or not publishers mistakenly happen to put the target keyword within the front, Google would rank them by default.
DIY: Place your target keyword within the front of the title tag. Just the keyword, a colon so the title would be magical.
I probably needn't emphasize & explain how important has a readable URLs for your posts/website entities. Here’s the rationale, if you have got a readable URL one thing is evidently that the user will try hunting the URL a minimum of and just in caseit's readable they'll be ready to get a gist of what the content is. I personally prefer having short and readable URL because it clearly tells me what am I visiting read. Product URLs from shopping sites are classic examples for this.
DIY: Avoid default URLs from your CMS, create your own URL i.e , include your target keyword within the URL so you the crawlers would notice a keyword within the very beginning of your post (crawlers begin crawling from URL of the post)
Use external links
Linking has proven to be the simplest thanks to improve ranking. Be it internal linking, external linking or backlinks. The link is that the key to success in SEO ranking. Recent Google algorithm update has kept links within the limelight. Hence it becomes utmost important to own external links of high DA/PA/PR which indirectly bring traffic to your site also inform Google about your presence. The skyscraper technique from Brian Dean may be a classic example to the present.
DIY: Include a minimum of 2-3 external links. Target news websites, education or any popular blogs in your niche. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DT-V5GIBaUwA&psig=AOvVaw3zyR1PR4rSQdzqkOxZMsWu&ust=1607847875301000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKjS9aKCyO0CFQAAAAAdAAAAABAT
Welcome crawlers along with your target keywords
After crawling the URL the bots begin together with your content. And not welcoming the bots with target keywords would be a blunder. the explanation to incorporate the target keywords in first few paragraphs is that upon seeing the target keyword the bots flags the page for indexing and hence increasing the possibilities of being indexed. Also, Google also pays attention to the position the keywords on a selected page.
DIY: The target keyword should appear for the primary time first 100 words and afterward multiple times as per your need. But ensure on NOT stuffing the keyword, else you may be penalized for keyword stuffing.
DONOT use Text-only posts/pages
We ourselves quit the pages with text-only information. I mean, it sounds so boring if we've got to read a text only post. Images keep our brains interested and wanting to read further. So having multimedia in your post would be an excellent idea. The main reason why including images in your post could be a good idea is that the proven fact that Google bots index/crawls images too (in Google Images) and there a picture are often viewed either by “View Image” or “Visit Page” and most of the people opt for Visit Page choice to check the licensing of the image. So not including Images (multimedia) is directly rejecting organic traffic from programme. So not including Images (multimedia) is directly rejecting organic traffic from program.
DIY: Include images, detailed & descriptive screenshots, videos, GIFs etc. The trend says to incorporate infographic as that over a picture and text together. little question on its popularity, it's indexed well by Google.
Increase site load speed
This is a genius trick to urge the page rank well. this is often no direct reference to SEO, it’s just psychology that plays the trick. does one know that what percentage visitors are you missing thanks to high site load speed? and since of which the incoming user isn't counted as a +1 user by Google? On average, a user waits for 3 seconds for the page to load, and if it doesn’t the user simply moves to next result, no matter the standard of the post you have got to serve, due to high load speed you lost a visitor.
DIY: Use a high-quality hosting plan (will be expensive) which will automatically increase the positioning speed. And another alternative is to use CDN, because it brings the content from the closest location of the user, hence diminishing the loading time.
Write a mile
With this, I mean to provide long content. Long content are some things which naturally includes long tail keywords, short tail keywords, and LSI keywords. If you planto supply long content you'll be forced to possess target keywords in various forms, hence covering all possible keyword combinations. As you'll be able to see, first five positions are nothing but 2000 words. So this could be enough to point out you the importance of long content.
DIY: transcend the standard and produce a minimum of 2500-3000 word content to out mark the remainder. Produce ciao content that nobody will dare to repeat your content.
Include modifiers in title tag
Many times we tend to fail to incorporate modifiers within the post and also the title tag as they don’t fit into the context of mail content. The longer tail keyword (generally queries) eliminate the likelihood of including the modifiers. However including specific modifiers is impossible as they’re unpredictable both by Google (that is why Google has restricted the long tail keyword length to 3-4 words) and yourself.
DIY: Add all possible modifiers like “Review”, “2020 update/edition”, “Infographics” etc. this can nearly cover the left over keyword inclusion in your post.
Include sharing buttons
Again an indirect thanks to gain traffic is including trending and prominent sharing buttons. Seeing the social sharing buttons invokes a sensation of sharing it immediately (provided the content is good) and hence including all the popular medium to share the content is vital.
Needless to mention, all the highest bloggers include top social platform is that the visible area of the page so on get maximum shares and hence more visitors.
DIY: Include sharing buttons/icons to extend the user base and find the views. The position of the sharing buttons should be easily visible and properly working.
Pull down bounce rate
Bounce rate is defined because the percentage of holiday makers pick up right from the landing page or percentage of holiday makers leaving your site after viewing only 1 page. If you've got a high bounce rate it’s a transparent signal to Google that your content isn't worth being on top and Google will soon drop your post right down to the second or third page.
DIY: Create a catchy beginning of your post and also include internal links within the first paragraph. Maybe recapping the previous post or linking any relevant post would do.
Use LSI keywords
It’s evident that using keywords is that the building blocks of a successful post. LSI (Latent Semantic Indexing) keywords are nothing but synonyms or related keywords to actual keywords. the concept behind using LSI keywords is to hide all possible keywords for the most keyword you're targeting for. If you're writing about automobile so you may want to incorporate BMW, Audi, Mercedes etc. And when such words are detected in your post bots gain confidence that your content is topic oriented and not post oriented.
DIY: Use tools like LSI Graph, search associated with section in Google search. Include 2-3 LSI keywords in each article.
Title tag for top CTR
The other side of low bounce rate is high CTR (click through rate) and also the reason being the precise same- to extend the clicks and hence the organic traffic. Now to extend the CTR you need to include variety and use braces/parenthesis with a keyword(s) in it. Including variety and a catchy keyword in braces induces the user to click it. such a large amount of famous marketing campaigns have had numbers for a reason.
DIY: may be a ideal thanks to create a title. you'll be able to place the keyword part within the braces even within the front. after all placing it within the front is more useful, as per tip
Increase session timings
If a user clicks back button immediately after reaching your page then it indicates Google that your page is of quality and hence lower your ranking.
Longer content will automatically increase session time and further indicate Google that your content is of excellent quality and this eventually will increase your rank.
DIY: Create high quality content so user is engaged from first paragraph itself. this can be a critical signal for ranking your content well on programme.
Use Internal Links
Internal linking is creating the web of your own domain. Creating internal linkings has so many benefits. It increases session time, it gets you page views, it gets you visitors and helps you increase your revenue or maybe get leads.
Wikipedia is the best example for this. Wikipedia ranks well in the search result for a reason. It has so many internal links that the user hardly gets away from it.
DIY: Place at least 2-3 internal links in each article you publish.
Bring sensitive content closer to homepage
Your homepage has the maximum traffic, i.e 90% of the traffic goes through the home page and hence the page you wanna rank well should be nearer to the home page.
If your super hit post is very deep in page category then you might need to bring it closer to the home page. In many cases a post structure is something like this Home> Blog > [category] > post. In this case, chances of ranking well reduce as the user will never navigate this much to find your post. In case you directly have a blog and no specific home page (like mine) then we are spared.
DIY: Create a hit list and place it in the home page widget area. Or creates highlights of the hit posts and place it somewhere on the home page.
Create quality backlinks
Nevertheless, backlinks have been and will be the top most signaling factor to rank any content. So it will be fruitful if you create backlinks from high authority domains. The reason why backlinks have gained so much popularity in recent times (so much that Google rolled out an update. The reason why backlinks have gained so much popularity in recent times (so much that Google rolled out an update to its algorithm with backlinks in mind) is because it has manual intervention. People editorially create links (which obviously are verified & tested)
People editorially create links (which obviously are verified & tested) which are clear indication that the site linked to is of a great quality and Google would want to show it to more people.
DIY: Create backlinks by guest posting on high authority websites, platforms like quora-medium-facebook-LinkedIn as popular blogs etc.
Bonus tip Rank for more…
Longer content is so much useful that it helps you rank for more than one long tail keyword. research a lot on what keywords you will be using, get a list of long tail keywords you will be ranking for and then use it intelligently in your post. By doing this you are covering all possible combinations of the main long tail keyword. And hence be it any keyword that user searches for your content will be surely on page one.
DIY: Include more than one long tail keyword in the post. And the post should obviously be a long one, it will make sense only then. Get the list of the semantic list of long tail keywords from Google search instant suggestions, forums like Mumbai Multimedia Studio. So this brings me to end of this post.
Which tips mentioned in this post are you going to use first which helps you out? Is it using the external links or pulling down the bounce rate? Let me know in the comment section after your successful subscription to our website.
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