Google My Business Re-brands– What You Need to Know About the Google Business Profile - brought to you by The Mumbai Multimedia Studio - The MMS
This week, we’re sharing some pretty big news on a re-brand… Keep reading to get the scoop.
Meet Google Business Profile
It seems renaming is the new thing to do for big business. At the end of October 2021, The Facebook became Meta and last week Google My Business re-branded to Google Business Profile.
Does this move by Google really surprise you? Here at Mumbai Multimedia Studio, we are not surprised bcoz every often there is a change in Google algorithms. As you may recall, we recently discussed how it seemed like Google is making big shifts to be more inline with a social network. Google Business Profile is depending more and more on user-generated content (UGC). Consider this…
What do the major social media networks depend on to succeed? UGC. What has a significant impact on the visibility of a Google Business Profile in the local pack and maps? UGC.
How can you add more UGC to a Google Business Profile? UGC comes in many forms. · Reviews · Photos · Questions & Answers
It’s clear Google wants more businesses to leverage GBP (is that what we call it now?!?). Google is now encouraging businesses to claim and/or manage their profiles from search or maps. They announced that single location businesses will now manage their individual Google Business Profiles solely from maps. Search Engine Land reported that the previous Google My Business dashboard will now become Business Profile Manager, used for multi-location brands, agencies and local marketers to manage multiple Google Business Profiles. Is EAT the Answer for Google Business Profiles? For those of you who have been following along with our journey of EAT (expertise, authoritativeness and trustworthiness) since around this time last year, you are well equipped to maximize the full benefit of this shift. For those of you who have not prioritized EAT within the Google Business Profile, now is the time. One of our Mumbai Multimedia Studio's partners implemented this EAT strategy for their local clients’ Google Business Profiles and has been getting stellar results. We have been tracking their results since March 2021.
Today, we’re going to share the combined map and search views' data for one of the Google Business Profiles we have been tracking that this partner optimized. · March 9 – 2.76K (before optimization) · April 13 – 6.18K (after) · June 8 – 12.2K · August 9 – 20.K · November 8 22.8K
Yes, you are reading correctly. We just checked in and the very same business is now at 22.8K combined views for maps and searches in just one quarter. Here is the screenshot showing the data for your review. Notice the views continued to remain high each day. The valleys are on the weekends which would be expected for this type of business. By implementing EAT, this business went from 6.18K to 22.8K combined views in search and maps. And this specific business does not have a review management campaign going. If it had, these views would be even higher.
We Have the GAS Score to Help You Too Not only have we provided you with how-to for adding EAT to a Google Business Profile, but we have added the Google Authority Score (GAS), within our partner dashboard, to help you evaluate how well a Google Business Profile is performing. The GAS score is available in your partner dashboard for all active business listings. You will have to be a manager of the Google Business Profile and grant access to your partner dashboard to view the GAS score.
See what's new and the way to manage your Google Business Profile (formerly Google My Business) from Google Search and therefore the Google Maps App.
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.
“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. to stay things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Yusuf Bhandarkar, Founder CEO - Mumbai Multimedia Studio Merchant Shopping portal in official announcement.
“And in 2022, we’ll retire the Google My Business app so more merchants can make the most of the upgraded experience on Search and Maps,” he added. The rebranding announcement came with some new features, too.
What does this mean for the several business owners, brands, and marketers who use GMB (now GBP) as a part of their local online presence?
What’s New together with your Google Business Profile?
The option to edit your Business Profile information from search has been around for several months, but now you'll complete verification or resolve other issues along with your Business Profile directly from search.
To do this, just do a groundwork for your company’s name on Google or on the Google Maps app and you’ll see an choice to verify your Business Profile or resolve other issues your profile might need, sort of a suspension.
From search or Maps can even edit information people see after they hunt for your business, like your address, business hours, make posts, answer reviews, and more. Over the following few months, all businesses who create a Business Profile on Google are allowed to finish their setup directly on Google Search and Maps. you'll even be ready to see if your profile is publicly visible.
Let’s discuss a number of the local SEO benefits of using Google Business Profiles and a few of the ways you'll edit your information on Google search and Maps.
Why Use Google Business Profiles For Local SEO?
One of the simplest Local SEO strategies that any eligible local business can use to rank higher on Google and obtain local clients is to assert and optimize their Google Business Profile.
However, claiming your Google Business Profile is simply the primary step – you need to optimize, frequently check and update your Business Profile with new information. Keeping your Google Business Profile updated is very important to your success in line with Ipsos Research, an up-to-date Google Business Profile
• Is 2.7x more likely to be considered more reputable.
• Gets 7x more clicks.
• Is 70% more likely to draw in location visits.
• Is 50% more likely to guide to an acquisition.
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Many businesses also don’t realize that Google and any user can make changes to their Business Profile – like your address, hours, upload photos, reviews, and more.
So it’s important that you simply regularly check your Google Business Profile to create sure that no incorrect changes were made to your profile.
Always Follow Google’s Guidelines
When you have a Google Business Profile, you're playing on Google’s playground.
That means you want to follow Google’s Business Profile’s guidelines – otherwise, your business profile can get suspended.
Ultimately, your Google Business Profile may be a community profile, not just yours.
Virtually anyone online can contribute to your Google Business Profile, and Google encourages user-generated content, like reviews, Q&As, updates, photos, videos, and more.
It’s important that you just confirm this content which will be added to your profile is legit.
How To Manage Your Google Business Profile
Multi-Location Businesses: Manage Your Profiles From The Google Business Profile Manager
If your business has multiple locations otherwise you are workplace that manages multiple client locations, the simplest thanks to manage your profiles is to log in to the Business
Profile Manager dashboard.
The Business Profile Manager gives you the foremost flexibility to manage multiple profiles in one dashboard. Single Location Businesses: Manage Your Google Business Profile Directly From Search Or The Google Maps App.
If you're an area business with only 1 location, the best thanks to manage your Google Business Profile is from the place you almost certainly have open on your computer all day long – Google Search! You can also manage directly from the Google Maps App. So how does one manage your profile from Search or Maps?
When you’re logged in with the Gmail email address you employ to manage your Google Business Profile, you'll be able to type in your business name within the search bar and your Knowledge Panel and a Google Business Profile edit panel will appear.
Here, you have got a range of how you'll market and promote your business.
When you select Performance, you'll be able to get insights on how your Google Business Profile is “pulling” with searchers – an summary of performance, what number calls you received, the amount of messages, bookings, directions, and website clicks.
You can also click the link to search out out more about Google Ads, add photos, get a brief link to en-kindle reviews, and build posts.
Customers
The Customers section allows you to interact along with your customers in ways in which are easier than ever before.
From the shoppers section, you'll see and reply to reviews you’ve received from customers and clients, view and answer messages (remember to reply within 24 hours!), and even answer questions people have asked within the Q&A section.
Watch For More Improvements To Google Business Profile
With the investment Google has made to Google Business Profile, we are able to only expect to work out more robust features and enhancements within the coming months.
These are exciting times to be an area business – and now could be the time to say, verify and optimize your Google Business Profile.
Premium Subscription Solutions with Mumbai Multimedia Studio to Manage Google Business Profiles Are Available to You
At Mumbai Multimedia Studio, we’re all about providing premium solutions for our subscriber & partners to make listing management easier. This includes the Google Business Profile. With our solution, you can add photos, posts, questions & answers, and monitor and respond to reviews from a single platform. Whether you are managing one Google Business Profile or those for a multi-location brand, our Google My Business tool makes it easy. Request a demo or give us a call at (+91) 7977231537 to learn more.
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