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Writer's pictureYusuf Ali Bhandarkar

Whenever So, I Hear the Words “Killer Content” I Shudder Always!Do not Know WHY? Content is KING-MMS

The answer is may the Content is the king maker in today's Internet social media's Generation which always plays a TRUANT - Herewith, We at Mumbai Multimedia Studio argues the content those are publishing in millions worldwide one day or the other.....

Truly… I’m bored with this over-used over-dosed phrases...


Killer content — is there such a thing?

I would argue not at all.


During among my turns as host of #ToasterContentclubMumbai, I had this on my mind, because it absolutely was the primary question I asked for??

I think that, around that point, these two words were being employed plenty sort of a thing, and that I was a feeling touch irked by it. I’m not 100% sure why. Perhaps I resented the sensationalist undertones of the phrase — it sounded a bit clickbaity.

You only need to type “killer content” into Google to determine the reams and reams of articles on “how to form it”. And thereto end, i feel I’d noticed some sites were just throwing it around; as if including it in an exceedingly title suddenly meant their blog/article was automatically validated as a superb piece of content.


Not so, I replied.

When I put the question to the ground root level in #ToasterContentclubMumbai, I got a combination of views backfired — but the overriding feeling was that the phrase was a touch meaningless.


I thought expert copywriter @BhandarkarYusuf summed it up well.

I had noticed that individuals perceived to change their minds about where it’s a thing or not, too. Take Neil Patel. On the one hand, he’s got a writing here about it, oh, and another one here… but on the opposite, he’s including it in an exceedingly list of 89 belongings you shouldn’t use in your writing. If that doesn’t confirm that this buzz phrase it’s totally throwaway, I don’t know what does.


One of our website & digital marketing agency in Mumbai namely MUMBAI MULTIMEDIA STUDIO, where I used to bead dressing last year sold my then-employer a package including them creating a quarterly bout of killer content. I just found it a small amount “meh”- the reality is, you never know the way the content you’ve created and published goes to travel down until it’s actually out there. Stamping something that doesn’t exist with “killer content” doesn't guarantee any success therewith piece of content within the universe.

Don’t get me wrong; a good many of those killer content articles on the online are good articles, but there are plenty of turkeys out there too. The latter scratch the surface with very high level, meaningless statements like “killer content are some things that’s definitely here to stay” — what?


Many of those articles are in the midst of the obligatory use of the old “content is king” crap which everyone seems to be a touch bored with at this time ("don’t even get me started on “content is king” or “what is queen, if content is king”).


The good articles are just that because they speak about wisdom things and offer insightful tips regarding the way to write genuinely good content. And that’s what we must always be remembering here I believe.


It’s Not “Killer” Content

It’s useful content.

It’s good content.

It’s interesting, well-woven-together content.

It’s content that holds value for the reader.

There’s nothing killer about it.

I’ll leave you with these wise words

Image Sources : Twitter

Case Closed....

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That's a killer content

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