Last month we had covered voice search and its relevance in 2022. We always prefer to start off annually with landing a solid foundation for location businesses, and that’s why we would like to indicate about the importance of making business listings for the local businesses you represent on for your clients to gain more traffic on your business transaction's.
Business Listings Are Essential
Yes, we are back on the bandwagon about local business listings. Why, you ask? Well, they're important – listen and we’ll outline just how important.
While surveys just like the 2021 Local Search Ranking Factors indicate that citations don't seem to be as influential as other SEO factors, they play a vital role within the Local Search Ecosystem.
We’ve discussed business listings – also stated often as citations – on the regular. Our results, together with the results of our clients, only make a copy the importance of citations as an SEO signal.
While Google isn’t as keen about citations to determine a business’ trust and authority, search engines Bing, DuckDuckGo, Brave and other data sources rely upon them.
Data Sources Search Engines Trust
Expert's explores this subject thoroughly on Street Fight and descriptions a number of the info sources these search engines calculate.
Bing
For Bing, the info source for business listings is Bing Places – makes more sense. Like Google, Bing displays Knowledge Panels when the search is specific to a particular business location. Bing uses TomTom for maps, and for reviews and photos they depend upon The TripAdvisor, Facebook, Foursquare etc...
DuckDuckGo
DuckDuckGo uses Apple MapKit to display their local results. They use Apple Maps for mapping and navigation. While much of their data comes from Yelp and TripAdvisor, this can be sourced via Apple Maps.
Brave
Brave uses Leaflet, Stadia Maps, Open MapTiles and Open StreetMap for his/her map listings. Local business data is obtained from sources including Yelp, The Infatuation, TripAdvisor, plus the listed business website.
What Data Sources Do Others within the Local Ecosystem Trust?
Have you considered where Apple Maps, Yelp, TomTom and Bing Places get their data? These places get business data from listing management / digital marketing agency like Mumbai Multimedia Studio. Businesses can even go on to these citation sources, but most of the info is received from listing management companies, data aggregators and similar sources.
For another example, consider this…
• Directory A trusts Directory B, therefore Directory A uses Directory B’s data to populate their directory.
• Directory B trusts Directory C, so that they use Directory C’s data to populate their directory, and so on.
• The cycle repeats…
Just imagine the info sources out there, and who is using the info from the sources. These data sources (oftentimes trusted directories) are referred to as data amplifiers. Data amplifiers are extremely important – it’s clear why businesses have to be listed with a regular NAP (name, address and phone number).
Data Amplification Is Inevitable – Why Not Make It Work for You?
At The MMS Local, we prioritize distributing local business data to data sources that are data amplifiers. And since we distribute to them in real time, once a business is entered into our listing management solution, the business’ local visibility starts improving shortly. We include distribution to several of those data sources within our solution at no cost. Here are some of those;
Yelp
Yelp is one in all the listing platforms, The MMS local includes Yelp public edits free for our platform partners. this implies well add important business data to a list like address, number and opening hours.
Apple Maps
With Siri and iPhone searches delivering results from Apple Maps, it’s crucial for businesses to be listed here still. We include submitting to mapping apps at no cost – Apple Maps is one that’s included.
Bing Places
While Bing delivers a big portion of daily U.S. searches, it's consistently overlooked. confirm your clients are up-to-date with Bing Places – and that we include creating listings in Bing Places at no extra cost.
Data Aggregators
Listing businesses on Foursquare is simple for MMS Local platform partners, as we include submitting to any or all the information aggregators free.
Try Our Business Listing Solution for Your Clients
Maintaining business listings for multiple clients could be a time-consuming affair, especially if you’re trying to try and do this manually. We provides business listing management from one, user-friendly dashboard. Try it for yourself @ www.multimediastudio.net and request a demo now. Give us a out in (+91) 7977231537 today.
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