If you're anything like me, odds are you have a handful of different streaming platforms you subscribe to. And among those, there's probably one you absolutely detest but continue to pay for because it either has a show, a movie, or a sport you can't do without. I won't name the platform I detest (lest they somehow find a way to make my user experience worse), but suffice to say, it has no business being this bad. It's the digital offering of one of the older TV networks in the country, had a ready-made content library to draw on, and even had decades of experience broadcasting sports. Despite this, the service is notoriously buggy, there are ads that can't be skipped or even muted, and the most critical moments in sporting events are infuriatingly interrupted by ads. It's a reminder that no amount of traditional broadcast experience equips a company to make a seamless switch to digital streaming.
Which is why when NBC—America's oldest major broadcaster—decided to launch its own streaming service, it brought in the protagonist of today's story, Amagi Media Labs. The Bengaluru firm's cloud-based tech served as an effective backbone for the streaming service. Then, Amagi went further, NBC to partner with it for the live broadcast of this year's Olympics—over 7,000 hours of practically non-stop live sports. And NBC wouldn't need to use multi-million-dollar equipment or hi-tech studios. Instead, the whole thing was done using a browser interface from the comfort of NBC operators' homes. With proof-of-concept on such a grand scale and annual recurring revenue quickly nearing the US$100 million mark, it's easy to see why investors backed Amagi to the tune of US$100 million last month. However, as the cloud broadcasting space picks up pace, competitors—something Amagi hasn't really had so far—are emerging from the woodwork. In today's articles we try explores what Amagi does, what makes it special, and why cloud broadcasting isn't so much the future as it is the present, Stay tune visit www.multimediastudio.net
