Rooh Afza, a century old brand with over a BILLION fans! Gives 85% of its profits to charity each year. The story of Hamdard’s Rooh Afza is that of a legacy brand with a purpose (not-for-profit!) which has been an outstanding success.
Hakeem Abdul Majeed invented this soak up 1907 as how to beat the new summers.
Rooh Afza is created of rose, kevada, carrot, spinach, raisins
The drink survived the 1947 partition as Hakeem’s two sons separated – one visited Karachi and therefore the other stayed back in Dehli.
Interestingly, the identical core formula has been used for all plants in Pakistan, Bangladesh and India – making it a roaring success.
But, the foremost interesting a part of the Hamdard brand is that it doesn't operate like other business houses.
It is registered as a ‘Waqf’ which suggests that's a non-profit organization under the sharia.
It utilizes just 15% of its profits for business with 85% being transferred to the Hamdard National Foundation from where it's then disbursed to charitable organizations.
Talk about brands with a purpose?
Well, Hamdard is one in all them!
Hamdard Pakistan, (ہمدرد پاکستان) may be a Pakistani unani medicine company which relies in Karachi, Pakistan. it had been established by Hakim Said as Hamdard Laboratories (Waqf) in 1948.
Hakim Abdul Majeed (1883 – 1922) founded a company called Hamdard Dawakhana in Delhi in 1906.
At that point, it absolutely was a tiny low clinic and herbal medicine shop. Abdul Majeed had come from a family that included many herbal doctors, and he joined the herbal pharmacy of the renowned Unani physician Hakim Ajmal Khan.
As he developed his knowledge of medication, he became a Hakim and decided to determine his own pharmacy and clinic, which he called Hamdard Dawakhana. Rooh Afza syrup was officially launched in 1907.
In 1940, Abdul Majeed's youngest son Hakim Mohammed Saeed joined Hamdard Dawakhana. By 1947, Hamdard became a prominent manufacturer of herbal products and medicines within the Indian subcontinent.
After the independence of Pakistan in 1947, Saeed, at the age of 29, migrated to Pakistan on 9 January 1948.
The following year, he established Hamdard Laboratories Pakistan, the old area of Arambagh, Karachi on a modest scale. Saeed was ready to make Hamdard profitable and also the leading manufacturer of herbal medicines and products in Pakistan in six years – by 1953.
In 1953, when Hamdard had become a giant drug company, Saeed declared it a Waqf (a Muslim endowment entity).
Hakim Saeed's daughter, Sadia Rashid, chairperson of the corporate in 2016, reportedly said that her father had also detached a branch of 'Hamdard Pakistan' the former from India. After the independence of Bangladesh in 1971, her father had as long as branch to the people of Bangladesh.
