1. The way you say it
2. The way you feel it
3. The way you make them feel
4. Understand how they feel
Story is emotion, telling is when you can make them feel the emotion.
The way you say it is important but if you feel it deeply you can say it with emotion.
If you say it with emotion they can feel it too.
So it boils down to how you make them feel.
But to make them feel the story, you need to understand how they feel. The story will always be about the audience & how they feel.
Probably why logical people struggle to become storytellers.
The only logic in storytelling is that it has no logic but only emotion:)
Thoughts?
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excellent campaign