The era of Superstars is finally over in Bollywood. there'll not be another Superstar in future Period. There'll be good actors, bankable names, but Superstar ? They most definitely won’t be
• What happened in 2017: Tubelight with Salman Khan in it, sank. Jab Harry Met Sejal( JHMS) was a disaster, it is somehow easier to clarify the failure of JHMS with the downward trend of SRK’s box office appeal. because of him delivering one duds after the opposite Bajirao Mastani beating the box office collection of Dilwale was the conclusive evidence of SRK fading superstardom. he's now not any individual, he can still manage to induce a gap, but his movie will work on condition that it's good. The true test of somebody is making a foul movie and still getting away with it. Here I don’t mean bad or good from the attitude of the movie critics. A good movie is which the typical audience enjoys thoroughly and also the yardstick for such a movie aren’t really high. the difficulty is Tubelight, JHMS even don’t meet these basic criteria and that they end being a torture for the audience.
In earlier days, this is able to have worked fine because the madness to catch the movie of the Superstar itself got the ticket sales going. (Case in point: any Rajani movie isn’t really about the movie, it's about the experience of seeing the Thalaiva on a giant screen )
• What has changed ? 1. Access to Internet: With previously extraordinary broadband/ mobile speeds, more and more people are online and have access to video content on the fly. Educated ones are moving to more sophisticated content from Netflix and Amazon of the planet. Lower strata of the society which has just found this out, is ecstatic with Youtube, Facebook and Whatsapp. they need access to quality and quantity both now. the globe of video streaming has truly exploded in India is recent 2 years especially after launch of Jio. Just note the sheer numbers of web series that you just can watch on YouTube today compared to 2 years back and your mind are going to be blown.
2. Corporatization of Bollywood: On the opposite hand, movie making in bollywood is getting more and more “corporatized”. Many new and international Production Houses have come up in recent year and therefore the old Production Houses (e.g YRF, Dharma Productions) became more professional in their approach to movie making. the main focus is more on Return on Investment and making a project economically viable. Many small movies are being made with relatively unknown actors with excellent stories and production values. Managed smartly they need every now and then higher profits than any Superstar movie. e.g. Sonu ke Titu ki Sweety has made 100 Crores with actors who’d charge way but any big Khan.
• What it means ? 1. Tougher Competition for Bollywood Movies: Bollywood movies will face tough competition from Hollywood blockbusters, Webseries, Youtube videos and what not. Mobile screens with video on them have practically appropriated our lives. they'll must make something which makes a median audience spend 300–400 bucks and take the difficulty of coming to a cinema hall. it's to be better than the things available online.
2. Content >>> Star : The recent success of Sacred Games | Netflix Official Site and therefore the universal praise Nawazuddin got for it means only 1 thing. the times of actors like Saif Ali Khan are most over. When Sacred Games was conceptualised, all the media focus was on a mainstream bollywood star joining a TV production (yes, they were still trying to create a giant administer of it). Today when the show is out, people can’t stop raving about the performance of Nawazuddin Siddiqui. Better content means good actors finally get their credit.
3. Reducing scope for Superstardom: Sure, there'll be pointless movies with SRK, Salman but you’d see less and fewer traction of those movies unless they really offer something good to the audience. e.g. Race 3 hasn’t exactly set the box office afire within the ways it had been expected from a Salman Khan movie, it's no Tubelight but it's no Sultan either. Something similar has already happened in Hollywood in last 20–30 years, but that's a subject for an additional long discussion. Stay Beautiful Tune with www.multimediastudio.net
