Today's "The tagline is - It's more fun within the Philippines - my favourite holiday destination A country full of island - Kabayan - Anang balita - salamat .
But i do not like that. A better term is - There's more love within the Philippines."
That's how popular YouTuber Nas Daily summed up the Philippines in one minute back in February 2017. Fast-forward to August 2021; the Philippines isn't showing him much love. But I'll get thereto shortly. Nas Daily or Nuseir Yassin is an Israel-born influencer living between Dubai and Singapore—and now running an academy within the island nation. His creator-focused venture Nas Academy is inviting funds from the likes of Lightspeed Ventures. US$11 million, to be exact.
Before he turned towards education, though, Yassin was focused on going round the world making one-minute videos that tell you a touch something about different cultures, languages, and peoples. His channel, Nas Daily, has over 40 million followers, including 20 million on its main Facebook page and over four million on YouTube. Yassin, at 29, claims to be worth US$5 million—a figure he breaks down during this blog.
Yassin's plan is to use Nas Academy to urge influencers to show aspiring influencers the ABCs of becoming, well, successful influencers. To do this, he's got a bunch of young, well-known entrepreneurs onboard, including India's Ritesh Agarwal, founding father of hospitality company OYO.
He's slowly building an edtech without traditional educators. And he's starting with what he knows best—the creator economy.
“We're trying to decentralize education. If you wish to become a university, you do not need a building, tables, and chairs. And you do not must suffer with marketing. you'll be able to build your own university on our marketplace,” says Yassin
Nas Academy's one true differentiator comes from the Nas Daily ethos of cultural plurality—to cater to non-English speaking people and in local languages. But this is often where the academy recently stumbled within the Philippines, losing almost 600,000 fans and a few influencer educators on the platform.
How's Yassin turning this bad publicity of marketing around, providing being localized is hugely important within the face of competition?
