Here is a good summary from John Mueller of Google The Great on the 5 ways to highlight what content is important on your website. Get it right and get a boost in ranking and traffic to your business.
Five Ways To Highlight Important Content;
1. Make less but better content
2. Internal linking can help signal which content is considered important
3. Linking from home page can signal what content is important
4. External links can signal that content is important (EDIT: if it is from high quality websites)
5. The Site maps & RSS feeds of any websites can signal out where The Content is more important
Google's Working Assumption: Creating content that is in some way important to readers is a good way to increase the likelihood of external links and enthusiasm for the website in general.
Search Engine Journal is a great resource if you want to learn more on this topic of SEO in general.
https://www.multimediastudio.net
PS. that's me in the photo, if you think it is, we need to catch up more!
